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Beauty

5 steps to create a positive customer experience

Thermal spa and wellness industry needs younger clients, who expect a slightly different customer service than most of us are used to. These are the main aspects to be considered if you are trying to attract younger clients (aged 20-30).

1. Today’s client influences tomorrow’s client’s experience

Word-of-mouth spreads fast.
 
One in ten of your existing clients will mention you online – this is what Google statistics say and it is even more true for younger generations. For example, clients will tell their friends on social networks that they visited your facility, write a review in an online catalogue or your Facebook page.
 
Improve services that you provide to existing clients and create a positive experience for new clients even before they visit you.

2. Everything is online

For younger generation of clients, it is more natural to make a reservation online than to make it via the phone or e-mail.

3. Personalized experience

Get to know your customers – what services do they book? How often do they visit you, what are their preferences? Store all this information in one place with Spalneo Business. You can use it to your advantage during their next visit but also during a personalized marketing campaign.

4. Accessible service is a better service

Give your clients the chance to take a look behind the scenes. Young generation is interested in peeking behind the curtain. They will be happy to know more about your wellness services and they want to know your story. That is why cafés are so popular in Slovakia – they was built on authenticity and stories, as they make part of the overall experience.

5. Register for Spalneo Business

Better customer service starts with the first step – for example with registration for Spalneo Business.